About The Flyer

Flyersites are Powered by The Flyer

Company History

The Flyer magazine was launched in 1977 when Dick Mandt and Judy Mandt had the idea to start a direct mail local shopper in the Westchester area of Miami with a circulation of about 20,000. 37 years later, we’re still going strong and still committed to the same principles we were committed to 37 years ago. We’re still passionate about our mission to connect buyers and sellers and bring the best local values to our Customers wherever they are.

The Flyer is locally owned and operated providing a thorough understanding of the local markets that we serve. Our broad array of advertising solution products include classified and display on-page advertising, print and mail flyers, freestanding inserts and online advertising.

The Flyer Magazine

The Miami-Dade County circulation of The Flyer has grown to over 700,000 households, add another 500,000 households in Ft. Lauderdale/Broward County for a total of 1.2 million in Southeast Florida.

The Tampa/St. Petersburg market boasts a circulation of 1.1 million households serving Hillsborough, Pinellas, Pasco and Hernando Counties.

Today The Flyer reaches over 2.3 million households, serving 6 counties in four major metropolitan markets across Florida.
The Flyer is the largest direct mail shopping publication in Florida with a leading classifieds network that reaches millions of people, and brings customers to countless individual sellers and business owners throughout our market areas.

The US Postal Service delivers The Flyer together with the RedPlum Premier Package of Savings every week. The Flyer is a great collection of neighborhood shopping values such as: Coupons, Private Party Sales, Garage Sales and more. The Flyer is also a weekly local buying guide for Real Estate, Auto, Home, Business and Professional Services, and local Job Listings.

Advertisers benefit from geographic and/or demographic targeting capabilities, market saturation, name recognition and trusted reputation, and mid-week delivery by the United States Postal Service.

​Flyer Digital

Flyer Digital is a new division of the company created in 2014, and focuses on the expanding portfolio of digital products and services for local businesses, along with directing the launch of the new stand-along website for TheFlyer.com
Flyer Digital has been hard at work this year launching new products including:

  • FlyerSites – Affordable and customizable website solutions for local businesses
  • Smart Home Style – A new website and publication focused the needs of the owners of upscale homes
  • Local Savings Extra – Hyper Local coupon and deals from businesses in your neighborhood

More announcements coming soon.
Flyer Digital continues to work on several new initiatives for digital product and service offerings catered to local businesses.

​Commercial Printing

In addition to printing The Flyer magazine and many of its inserts, we also serve as the printing company for a number of other publications around the state from our main office in Tampa. In fact, we are one of the larger commercial printers in the Tampa Bay area.